Staying Ahead of the Curve: Exploring New Horizons with Upcoming Social Media Platforms
Navigating the dynamic landscape of social media can be challenging, especially when new platforms continue to emerge. Did you know that short-form video and live streaming are poised to dominate social media trends in 2023? This blog post will guide you through some of the most promising upcoming platforms, offering valuable information about their unique features and marketing potential.
Keep reading – your next big opportunity might just be a scroll away!
Key Takeaways
- Instagram, TikTok, and Facebook are three social media platforms that marketers should watch in 2023 for audience growth and reach potential.
- Live audio platforms like Facebook Live Audio and Twitter Spaces are gaining traction among marketers as a way to engage with audiences through interactive conversations.
- Emerging social media platforms and apps such as Discord, Twitch, Instagram Reels, Patreon, Spotify Greenroom, Caffeine, Supernova, and Clubhouse offer unique opportunities for brands to connect with their target audience and build brand awareness.
The Current State of Social Media
Social media platforms have been evolving drastically. Short-form video and live streaming are emerging as the hottest social media trends in 2023, taking over from other forms of content popular just a few years ago.
Platforms like Instagram and TikTok are at the forefront of this revolution, creating an engaging atmosphere for users to not only consume content but also interact with it real-time.
Instagram is anticipated to experience significant growth next year based on feedback from social media marketers. The platform’s continuous enhancements aim to offer better ROI for businesses while ensuring a satisfying in-app shopping experience for consumers.
Meanwhile, TikTok continues to invade the digital space, showing potential in audience growth especially among Gen Z users – thanks largely to its unique algorithm favoring organic reach.
Facebook usage has seen an uptick too after several tweaks were made by the site to improve user experience and engagement with brands or communities online. This trend reflects how deep-rooted Facebook is within our society – despite newer platforms being available.
Additionally, new entrants like live audio platforms have started gaining traction with about 23% marketers planning their debut on these channels soon. It indicates how diversifying consumer behavior influences constant shifts within the social media landscape.
Social Media Platforms Marketers Should Watch in 2023
Instagram, TikTok, and Facebook are three social media platforms that marketers should keep a close eye on in 2023.
Instagram is a social media platform that marketers need to focus on in 2023. The app’s advanced algorithm offers brands the best potential for audience growth and reach. Utilizing Instagram effectively, businesses can tap into active social media communities around the globe.
Investments in Instagram are set to increase as it aligns with the rising trend of social selling, providing an excellent ROI for selling products directly through the app. Notably, even 36% of marketers who aren’t currently using Instagram plan to experiment with this platform next year.
Therefore, incorporating Instagram into your social media strategy could prove fruitful in expanding your brand awareness and facilitating lead generation.
TikTok
As a booming platform, TikTok continues to capture the attention of Gen Z with its short-form video content. It’s popularity has marked it as an essential tool for marketers in 2023.
With its soaring usage rate and audience growth potential, TikTok offers incredible opportunities for brand awareness and engagement. The app is becoming a central hub for social selling, transforming the digital space and consumer behavior alike.
Its unique algorithm caters to user preferences, making it easier for brands to attract potential consumers directly through engaging content. This makes TikTok not just a platform but also a vibrant social media community that can drive lead generation and website traffic efficiently.
Facebook has seen a significant surge in usage in 2022, becoming an undeniable cornerstone of the social media landscape. Given its broad user base and evolved advertising features, marketers identify it as their top choice for fostering active social media communities.
This platform’s unique appeal lies not only in its traditional newsfeed but also within Facebook Live Audio – catching the ears of marketers globally as a leading platform for live audio content.
As consumer behavior shifts towards immersive experiences, brands on Facebook are harnessing these functionalities for enhanced customer engagement and organic growth.
Coupling this with effective SEO strategies can further fuel audience growth and lead generation, distinguishing Facebook as an essential part of any robust social media marketing plan.
Live Audio Platforms
23% of marketers have plans to explore live audio platforms in 2023, recognizing the potential of this emerging trend in social media. Facebook Live Audio is currently leading the way as the most popular platform among social media marketers for hosting live audio sessions.
Twitter Spaces is also gaining traction and becoming a go-to platform for engaging with audiences through audio content. However, while Clubhouse and Twitter Spaces have seen slower growth compared to other live audio platforms, they still remain viable options for marketers seeking to tap into the power of audio-based social networking.
With these platforms, marketers can foster customer engagement, reach new audiences, and drive website traffic through active community participation in their live audio conversations.
Emerging Social Media Platforms & Apps
Discord, Twitch, Instagram Reels, Patreon, Twitter Spaces, Spotify Greenroom, Caffeine, Supernova, and Clubhouse are all emerging social media platforms and apps to watch.
Discord
Discord is an emerging social media platform with a whopping 150 million monthly active users. It offers features for collaboration and customer tagging, making it a valuable tool for brands looking to connect with existing communities and build brand awareness.
With first-party data tracking capabilities, Discord provides marketers with insights to better understand their audience and optimize their marketing strategies. By harnessing the power of Discord, businesses can tap into this active social media community to drive engagement, reach a wider audience, and ultimately achieve their marketing goals.
Twitch
Twitch is an emerging social media platform that has gained significant popularity in recent years. With a -30% YoY change in usage, Twitch falls within the category of short-form video and live streaming, which are the hottest social media trends in 2023.
It offers monetization opportunities through advertising and monthly subscription revenue, making it attractive for content creators and marketers alike. With its 140 million active monthly users, Twitch provides a unique opportunity to reach a large audience and engage with them through interactive live updates and community engagement.
Instagram Reels
Instagram Reels is projected to experience significant growth in 2023, making it a platform that social media marketers should keep an eye on. With Instagram Reels, users have the ability to create and share short videos ranging from 15-60 seconds.
These videos can include audio clips and various effects, allowing for creativity and engagement. What sets Instagram apart from other platforms is its accurate algorithm, which presents great potential for brands looking to expand their audience reach.
In fact, 36% of social media marketers who currently don’t use Instagram plan to give it a try next year. By leveraging the power of Instagram Reels, businesses can adapt to the latest social media trends and effectively connect with their target audience.
Patreon
Patreon is a popular platform with over 8 million monthly active users. It provides a space for brands and creators to engage with their audience by offering exclusive content through different membership tiers.
With Patreon, creators have more control over their content and can monetize it effectively. Many creators use Patreon as an income-generating tool, allowing them to receive support from their dedicated fans.
This platform not only offers a means of connecting directly with audiences but also provides opportunities for brands and creators to diversify their revenue streams in the digital space.
Twitter Spaces
Twitter Spaces is a popular platform among social media marketers for live audio. It offers a unique way to engage with audiences and create interactive conversations. While Twitter has experienced a drop in usage, Twitter Spaces remains a standout feature that attracts attention.
However, it’s important to note that Clubhouse and Twitter Spaces have slowed their growth compared to other live audio platforms. Nonetheless, the rise of live audio chat rooms is undeniable, with 23% of marketers planning to leverage them for the first time.
In the landscape of emerging social media platforms and apps, Twitter Spaces holds its place as an exciting tool for engaging with audiences through real-time conversations.
Spotify Greenroom
Spotify Greenroom is an up-and-coming social media platform that allows users to listen to live music and podcasts. It provides a unique opportunity for brands to connect with existing communities and build brand awareness.
Users can also connect with others on Spotify Greenroom, making it a valuable tool for networking and engagement. With its focus on audio content, the platform offers a fresh alternative for brands looking to reach their target audience in an active social media community.
By leveraging Spotify Greenroom’s features, marketers can tap into the potential of this emerging platform and establish meaningful connections with their audience.
Caffeine
Caffeine is a live streaming service that has gained substantial funding of $294 million. It caters to gaming, sports, and entertainment brands as well as enthusiasts. With Caffeine, marketers have the opportunity to expand their audience and reach through this platform.
Supernova
Supernova is a new app that was launched in December 2021. What makes Supernova stand out is its commitment to social causes. The app allocates a significant portion of its advertising income, specifically 60%, towards charities chosen by the users themselves.
This means that every time you use Supernova, you not only engage with an active community but also contribute to charitable endeavors. To ensure a positive and inclusive environment, Supernova has human moderators who monitor the platform and maintain a safe space for everyone involved.
Clubhouse
Clubhouse is gaining attention as one of the top social media investments for marketers. With 10 million weekly active users globally, Clubhouse offers a unique platform for people to connect and engage in discussions on various topics.
Marketers are drawn to Clubhouse due to its lead generation potential, ability to reach a wide audience, and drive traffic to websites. As an audio-based social networking app, it provides an alternative space for users looking for authentic conversations and connections.
Conclusion
Keep an eye on the ever-evolving social media landscape as new platforms and apps continue to emerge. From Twitch to Instagram Reels, Patreon to Spotify Greenroom, there are exciting opportunities for marketers to reach and engage with their target audience.
Don’t miss out on the potential for growth and innovation in this dynamic digital space.